Sport watch prices will be on the rise on Tuesday as the NFL season opener kicks off in New York.
“It’s going to be a huge night, it’s going a little bit higher than usual,” said John Munch, vice president of corporate sales for J.B. Hunt & Hoffmann.
Munch said the company will offer its own line of Sport Watches at $300 to $400 for the most popular models.
The NFL season starts on Thursday with the Philadelphia Eagles-Washington Redskins game at 7 p.m.
In the U.S., sports watch orders are typically booked for the following week.
For example, J.
Crew will sell $100 Sport Watchers for $100, while Target will sell an entire sports watch for $200, according to the company’s website.
This is a significant change from last season when prices for watches were capped at $200 a piece.
Sports watch orders will also be up on Tuesday, Munch said.
While the NFL may not have the luxury of buying all of its watches, Mignon said it’s not too early to start ordering sports watches.
“The NFL is going to have to be on top of that,” he said.
The NFL has been making a push to expand the number of brands it sells through the launch of the NFL Brand Network, which will be a free online service for fans to shop for apparel, accessories and more.
It’s unclear when the NFL will start selling its own watch, but Munch noted it could be sometime this season.
“We’re not too far away,” he told CBS News.
“We expect it to start the season and really get going in the summer.”